About Purple Paradigm
About Me
My name is Amelia Harris and I am a web development consultant with over 25 years of experience specialising in usability and accessibility.
I am a qualified ADHD coach with ADHD Works and have previously worked for blue chip brands like Vodafone, Financial Times and Royal National Institute of Blind People.
As a black, intersectional, disabled woman with dyslexia and ADHD, I know exactly what it feels like to be a round peg in a square hole. After years of trying to fit in, I have come up with the conclusion that I would rather create my own mould that benefits the rest of the world.
My personal journey fuels my passion for helping others who are navigating similar struggles, with the ultimate goal to make the web an equal and inclusive place for everyone.
You can also connect with me on LinkedIn.
The Story Behind Purple Paradigm
Besides purple being my favourite colour, it also represents disability. Historically, purple was a rare and expensive colour so it signifies ambition, creativity and wisdom .
Purple Paradigm challenges traditional norms and creates a more inclusive framework for solving technical problems. Our aim is to shift how we approach accessibility, inclusion, and neurodiversity through hands on troubleshooting and tailor-made advice.
Our owls are trained to help your business access the untapped Purple Pound market; a term that refers to the spending power of disabled people and their communities, which is worth £446 billion per year to the UK economy. Globally, it is in the trillions.
This is a massive market that so many businesses exclude simply by not designing and building with accessibility in mind.
Learn more about our accessibility services and web consultancy services.
Why Owls?
I often get asked why I use owls to represent my brand.
Owls are found all over the world, apart from Antarctica. They come in many different shapes, sizes, and colours. No two are quite the same, yet they all belong to the same family.
That diversity is what draws me to them. It represents inclusion, the same principal that Purple Paradigm stands for. Because who does not want to be included?